Tag: personalization

  • Personalization in banking – the key to your customer’s heart

    Personalization in banking – the key to your customer’s heart

    It is safe to say that personalization stopped being an option and became the new necessity to every business and not just to those in the financial sector. The advancement of technology, development of analytical tools and change of consumers’ perception of digital channels are creating endless options for banks to take a hold of personalization and utilize it to the benefit of everyone.