Tag: Cross-sell

  • How to Cross-sell through enriched card payment data

    How to Cross-sell through enriched card payment data

    Have you ever been hesitant to go into a car dealership for the fear of being mobbed by hungry salesmen? Bank account holders feel the same way about banks that are too aggressive with cross-selling efforts. Rather than taking a scatter-shot approach that catches customers in the crossfire, banks should target those customers who actually might buy the product.